Incredible Initiative by North Shore Volunteer!

I just got off the phone with Peter Scholefield, a volunteer living in West Vancouver on the North Shore. Peter mentioned very casually to me that he'd undertaken a project that might be of interest to other volunteers, and by the time he was finished his story, I was so stunned and impressed by his effort that I couldn't resist sharing it.

Peter pulled up detailed election statistics from the North Shore for 2005, and printed off detailed maps of the area. He then proceeded to shade in all the areas on the maps where STV got less than 50% in the referendum, and we're talking block by block here.

Going by the postal codes of these blocks, he went to Canada Post, found out which mail carriers took routes along these areas, and organized and paid for a targeted mail drop to specific apartments and houses in these blocks. (If you drop off flyers in bundles of 100, Canada Post charges something like 12 cents per leaflet and has them delivered them with the mail). He was able to get thousands of brochures out to specific blocks in his neighbourhood based on how well STV did there in 2005.

Wow. Just...wow.

(Update: Another of our amazing volunteers has volunteered to pay for a similar mail drop in his riding, if someone else were to figure out the target areas.)

It's news like this that convinces me that we're fighting the good fight.